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When you think of wine, most people would think of luxury and leisure. I wanted to change that perspective by creating ALT, the not-so-fine wine. Featuring bright and bold colors that aren’t featured on wine bottles often, it gives a completely different feeling than natural and luxury wines. 


Another feature I included is the dripping wax as the seal for the bottles. Usually, luxury wine is sealed with a thick coat of red wax. I thought a fun way to counter the sophisticated stereotype was to make it drip down the bottle in a nonuniform way. This project was a great way to break traditional stereotypes and add a bit of flare to something that is usually so mundane.

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